Logo design and brand communication design for Australia’s peak sporting organisation for BMX. The roll-out of the new brand identity was applied to items such as their brochure design and event promo posters.
Percept created the logo design and branding for BMX Australia, the leading organisation for the sport in Australia. We then went on to set the style of brand communication design for the organisation so that third party designers could apply the same look and feel.
Youth appeal was an important part of the brief and this was also to be balanced with the authority of a serious sporting organisation in both the brand identity design and brand communication design.
Whilst the logo design meets these opposing themes as pat of the brand identity design, we ended up pushing the edgy youth appeal a little harder with the brand communication design. The printed promo material shows off the dynamic appeal of the sport with a design style that speaks the language of those immersed in its culture.
Since featuring at the Olympics, BMX has gained more credibility and public awareness which has significantly increased the participation rate at grass-roots level. Percept Brand Design are proud to contribute to the advancement of the sport by helping it to mature on a brand identity and brand communication design level, increasing the professionalism of their marketing collateral across all physical, printed and digital executions.