Percept are specialists in brochure design Sydney. As a creative agency with 23 years of expertise, we know what works when it comes to effective brochure design.
Brochure Design Sydney
When it comes to brochure design Sydney, Percept believe a well-thought-out brochure that is produced in print can be key to engaging potential customers, motivating them to engage with and choose your brand over your competitors. In the digital era some people think printed communication isn’t necessary, or an expense not worth the investment, but in the majority of cases the statistics prove that a quality brochure that is tangible achieves far better cut-through in today’s busy world.
As an initial contact point, a brochure can be more effective than digital marketing material because it is direct and immediate. A good brochure design will capture the attention because it has the added benefit that it is physically in the hand of the user, engaging them without the risk that they’ll move to a competitor who is just a click or two away, as is the case in digital environments.
A strategic approach to the creative not only informs prospective customers of the services you offer, but will set you apart from the competition with well-executed creative that is in-line with your brand identity, positioning, tone-of-voice and style.
It should appeal to your target audience from a visual standpoint, for example, if you are in a more conservative market, an edgy design may not reflect the mind-set of the audience and vice versa. Most importantly however, it must have a clear purpose and a desired outcome in mind.
At Percept we believe that a truly effective brochure needs three elements, an attention grabbing cover, compelling content and a persuasive call to action. If you’re looking for professional brochure design Sydney and these things are done well, you will have every chance of achieving your desired outcomes.
We’d love the opportunity to discuss your project, so if you’re interested in working with Percept, simply contact us to get the conversation started.