Graphic design agency, Percept, were selected for this Australian Government industry newsletter design.
The Australian Government Cotton Research and Development Corporation in rural NSW chose graphic design agency, Percept, from the preferred supplier panel for graphic design services. The specific task was for their marketing material and employee communication design work in the form of a newsletter design.
The newsletter design for the Australian Government Cotton Research and Development Corporation is called ‘Spotlight’. It is a quarterly print publication that was in desperate need of an overhaul. Graphic design agency, Percept, were appointed to refresh the graphic design style of the publication and improve its format to increase readership.
Professional graphic design agency, Percept, in Sydney, developed a graphic design style featuring a layout grid that is interchangeable and the colour palette for each issue is based on the hero shot from the front cover.
Graphic design agency, Percept, developed the new style of Australian Government graphic design for the newsletter. Since its publication, it has been very well received both internally and externally with the industry newsletter design enjoying its highest ever readership levels.
As a result, Sydney graphic design agency Percept have been selected from the preferred supplier panel for other projects for both the Australian Government and NSW Government and departments therein, as a graphic design services supplier.