Australian Government industry newsletter graphic design.
The Australian Government Cotton Research and Development Corporation in rural NSW chose Percept creative agency as their preferred supplier of graphic design services for their marketing material and employee communications.
The newsletter graphic design for the Australian Government Cotton Research and Development Corporation, ‘Spotlight’, was for a quarterly publication that was in desperate need of an overhaul. We were appointed to refresh the graphic design and its format to increase readership.
We developed a layout grid that is interchangeable and the colour palette for each issue is based on the hero shot from the front cover.
The new style of Australian Government graphic design that we created for the newsletter has been very well received both internally and externally with the industry newsletter enjoying its highest ever readership levels.