Infographics design and safety communications for the workplace health and safety of aviation refuellers in Sydney.

Case Study

The Challenge

In this communication design project for aviation refuellers, Caltex required infographics design for a set of safety notification to be created in a similar style to their existing set for truck drivers. It was important that the infographics design met the brief by communicating clearly to the aviation team and were flexible enough to be applied to a variety of different sized collateral.

The Solution

The infographics design for the new aviation refuellers safety signs continue the clean Caltex brand aesthetic, utilising strong block colours and simple, solid illustrations.

Each illustration visually depict a recognisable scenario – simple in execution but effective in communication design, with minimal text required, which is the point of effective infographics design.

Dimension and detail are added to create a more realistic engine rendering, with jet propeller blades protruding outside the engine for customisation to the field of aviation.

Percept developed a flexible infographics design system using safety cone holding devices to ground individual illustrations, letting them also work as stand-alone icons.



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