Looking for Sydney design agencies to create cool promo material for their youth audience, Global Rock Challenge selected Percept Branding.
Global Rock Challenge came to branding specialist Percept when they were looking for cool Sydney design agencies to develop creative marketing communications and promotional material for their live entertainment events. In New Zealand, high school students compete in Stage Challenge, in Australia it is Rock Eisteddfod and the primary school student event is called JRock.
The Rock Eisteddfod Challenge is a series of dance and drama events staged in Australia by school pupils as part of the Global Rock Challenge.
These events aim to promote healthy lifestyle choices, particularly abstinence from drugs and alcohol and at the same time raise awareness about obesity by promoting dance as a fun way to exercise. Because of this, they selected a short-list of Sydney design agencies that they felt would best connect with their youthful audience in a credible way.
Branding specialists, Percept, were selected from the short-list of Sydney design agencies and engaged to create cool graphics, which were fun, energetic and positive. The main part of their marketing communications was the posters which target primary and high school kids, whilst highlighting these core values.
These poster designs, which branding agency, Percept, initially created for the NZ events were the base of which all other marketing communications for the Eisteddfod would be based off.