Event branding including; corporate brochure design, DM seminar invitations, event marketing, corporate identity design and presentation folder by brand designers, Percept.
Gusto Systems are a marketing consultancy firm that are based in Sydney, Melbourne, Brisbane and Auckland. The brand designers at design agency, Percept, worked closely with them to satisfy the direct mail needs of their many corporate clients for event branding and corporate brochure design.
The brand designers of Percept initially created the Gusto Systems corporate identity design to illustrate their strapline, integrated knowledge and media. The brief was to keep it understated and corporate in look with a clever twist if possible.
The design of DM seminar invitations and event marketing collateral for these large corporate companies came about after researching the subject matter of each corporate event. Design agency, Percept, then developed the creative concept for the event branding in collaboration with the client. Once the creative concept was approved, the brand designers at Percept would then design the seminar invitation, event branding and corporate brochure design.
Avnet Integrand are a Fortune 500 company and the brand designers at Australian design agency Sydney, Percept, were asked to revitalise their corporate branding, beginning with this presentation folder design.
Their corporate identity itself was off limits, but they wanted our brand designers to develop a secondary branding device. After the brand strategy and brainstorming process it was distilled down to the tag line, ‘we make IT easier’. Percept’s brand designers then combined this with the arrow device symbolising all things coming together in unison. The client was very happy with the branding solution.