Corporate brochure design, DM seminar invitations, event marketing, corporate identity design and presentation folder by Percept design agency Sydney.
Gusto Systems are a marketing consultancy firm that are based in Sydney, Melbourne, Brisbane and Auckland, design agency, Percept, worked closely with them to satisfy the direct mail needs of their many corporate clients for event marketing and corporate brochure design.
Percept initially created the Gusto Systems corporate identity design to illustrate their strapline, integrated knowledge and media. The brief was to keep it understated and corporate in look with a clever twist if possible.
The design of DM seminar invitations and event marketing collateral for these large corporate companies came about after researching the subject matter of each corporate event. Percept then developed the creative concept in collaboration with the client. Once the creative concept was approved, Percept would then design the seminar invitation, event marketing and corporate brochure design.
Their corporate identity itself was off limits, but they wanted a secondary branding device. After the brand strategy and brainstorming process it was distilled down to the tag line, we make IT easier. We then combined this with the arrow device symbolising all things coming together in unison. The client was very happy with the graphic design solution.