NCH Corporation

Brand Positioning & Advertising

NCH Corporation is an American company who engaged Sydney design agency Percept for their brand positioning and advertising creative in the Australasian region.

Case Study

Brand Positioning & Advertising

The Challenge

NCH Corporation is a global leader in industrial and commercial maintenance products and services. Founded in America, NCH now has reach in over 60 countries.

Sydney design agency, Percept, was selected to evaluate their brand positioning and advertising in the Australasian region.

The Solution

After conducting a brand positioning audit on NCH and its sub-brands; Chem-Aqua, Chemsearch, Certified and Mantek, Percept discovered an inconsistency in brand tone, messaging and look.

Sydney design agency, Percept, then created a visual identity and written language that communicated the brand’s longevity, expertise and approach to its customers across all sub-brands. This new brand positioning demystified the complex offerings of the company and allowed for cross selling  between the divisions.

As part of this brand positioning and advertising project, Percept arranged photography that improved the quality of images the company was using, keeping things consistent across all advertising collateral, whilst working to the budget set by the client.

The new communication design style for all advertising creative in the Australasian region is corporate in feel and it has been well received on both a local and international level, with the view to now implement the new visual communication design style across all divisions of NCH Corporation.

Looking for a design agency? Contact Percept today.