B2B design for Sydney IT company Datacom. They wanted a new corporate profile design and case studies to market themselves to blue-chip companies within Australia and New Zealand.
Sydney creative agency Percept have worked in conjunction with Datacom’s marketing team to enhance the effectiveness of their business to business design, better known as B2B design. This included branding, graphic design and corporate profile design.
They use this B2B design as marketing collateral to assist their new business development team when approaching blue-chip companies across Australia and New Zealand. Essentially, this was an exercise in effective communication through B2B design.
The first item of B2B design was the presentation folder, which was to house the marketing collateral to be presented by the Datacom NBD team. It is clean and corporate in make up and serves as a simple branding vehicle.
For the corporate profile design, clean yet technical is the feel that Percept recommended as their Sydney creative agency, because it suited who they were internally and the services that they offer.
The corporate profile design is an important piece in their B2B design. The typography and layout show that they are not run of the mill and subliminally promises a special experience when dealing with this company.
Due to the diverse nature of Datacom’s offerings and their client’s needs, we had recommended that their corporate profile design was an overview document. We then created a range of case studies that delve deeper into specific projects undertaken for reputable corporate companies and blue-chip brands as this was the best strategy for their B2B design.
All items in the range of B2B design were successfully utilised when combined to tailor marketing packages that suit specifically targeted organisations.
If you are interested in corporate profile design or B2B design of any kind, contact Percept today.