Percept is the branding agency for PAA and has been for many years now. In need of a subbrand design for a new branch of their business, Percept was the natural choice.
Subbrand Design by Branding Agency, Percept.
PAA has been distributing psychological assessment products in Australia for 25 years. As their branding agency, Percept was tasked with creating a subbrand design, PAA Speech, to boost distribution of online assessment programs SpeechLink and LanguageLink to speech pathologists and teachers.
This new subbrand design needed to sit comfortably alongside their other subbrand, PAA Education, while still having its own unique brand identity.
Percept – Branding Agency kept the primary foundations of the PAA logos, utilising the same type treatment and positioning for brand tie-in. The icon combines a magnifying glass with a conversation bubble, amplifying the idea of assessing language.
A bespoke suite of illustrations was also created as part of the new subbrand design to educate, inform and encourage professional backing of the products while appealing to the target audience.