The Challenge

Percept were selected from the top brand agencies in Sydney, to partner with Pack & Send. Pack & Send provide packing and freight delivery solutions across a vast network of franchise service centres in Australia, New Zealand and the United Kingdom.

Percept were engaged over other brand agencies to review their brand communications strategy and design. We were to evaluate their positioning in the market and formulate the plan for improvements.

The Solution

After conducting an extensive workshop and brand audit Percept – Brand Agencies developed a brand communications strategy that refocused their branding and messaging. The idea was to build better customer relationships in the business sector, especially in the growth area of e-commerce. We also looked at leveraging their existing retail reach as the branding from previous brand agencies had already established good market equity.

Using the existing brand look and feel and retaining their brand identity which was created by other brand agencies, was essential from Pack & Send’s point of view because they were conscious of the roll-out costs for their franchisees. Percept decided to focus the repositioning efforts on their positioning with the look and tone of the new brand communications design, helping the franchisees grow their customer base with a slant toward a B2B audience.

The investment in working with brand agencies such as Percept on brand communications strategy and design paid dividends as the refresh shifted their core business to customers who would provide a lot of repeat orders.

Brand communications work by Percept included;  copywriting, photography and the design of their company brochure, a suite of marketing communications, product brochures, digital eDMs and radio ads.

Since engaging Percept Brand Agencies, Pack & Send have had great feedback from their franchisees on the new brand communications strategy and design and the opportunities that have been created as a results has generated not only new business, but quality new business.