Delicious new marketing communications and website design for family-owned, Australian company, Patisserie New York.

Case Study

The Challenge

Patisserie New York is an Australian, family-owned company, who makes delicious desserts and savouries using only the highest quality natural ingredients and traditional baking methods. Percept were approached with the task of developing a suite of marketing communications and a new website design to showcase the distinctive style of the brand and its range of mouth-watering baked goods.

The Solution

Inspired by the concept, ‘Love Patisserie New York’ a customised signature was created that works in unison with the existing logo as a sign-off on the website design and marketing communications. This adds that special, personal touch which Patisserie New York prides itself on.

The website design uses warm tones on a rich black as way of communicating elegance and strength. Clean typography with spots of gold adds a boutique, premium feel that communicates the high quality of ingredients used and the patisserie’s expertise.

Percept Brand Design also developed a photographic direction for the images to be shot for the website, utilising warm tones and focus on detail to capture the essence of the products. The result is a visual expression of desire and an experience that reveals the unparalleled taste of quality that Patisserie New York brings to its consumers.