Delicious new marketing communications design and website design for family-owned, Australian food company by digital design agency Percept.
Patisserie New York is an Australian, family-owned food company, who makes delicious desserts and savouries using only the highest quality natural ingredients and traditional baking methods. Digital design agency, Percept, were approached with the task of marketing communications design and a new website design to showcase the distinctive style of the brand and its range of mouth-watering baked goods. The idea was to build a suite of assets used to effectively promote the food brand.
Inspired by the concept, ‘Love Patisserie New York’ a customised signature was created that works in unison with the existing logo as a sign-off on the website design and marketing communications design. This adds that special, personal touch which Patisserie New York prides itself on.
The website design uses warm tones on a rich black as way of communicating elegance and strength. Clean typography with spots of gold adds a boutique, premium feel that communicates the high quality of ingredients used and the patisserie’s expertise.
Percept Brand Design also developed a photographic direction for the images to be shot for the website design, utilising warm tones and focus on detail to capture the essence of the products. The result is a visual expression of desire and an experience that reveals the unparalleled taste of quality that Patisserie New York brings to its consumers.