Design Branding

Global brand, Rentokil, selected design branding specialist, Percept, from the brand agencies in Sydney for this brand activation project.

Case Study

Design Branding for Brand Activation

Global brand, Rentokil, worked with Australian brand agency, Percept, to strategise and design their creative marketing campaigns in the form of a brand activation that targeted the corporate and hospitality markets.

The challenge for design branding specialist, Percept, was to develop creative marketing solutions that would refresh this global company’s brand image within these industries, while maintaining Rentokil’s existing design branding and recognition.

Brand agency, Percept, worked very closely with the client to develop a customised promotional giveaway item for Rentokil’s corporate clients. Percept handled the entire process, from concept, to copywriting, design branding, production and fulfilment.

The end result was the Brand Defenders brand activation.

Percept’s brand designers used an approach on this brand activation that allowed them to develop the strongest solution for the client. Brand Defenders was more than just a badge; instead it captured a superhero/protector feeling that would leave companies knowing that they are safe with Rentokil’s pest control services.

Reputation was singled out by Percept’s brand designers as the most valuable asset a business has, and when it comes to defending your brand against pests, Rentokil was the expert to trust.

At the centre of this design branding work was the tagline ‘with great brands comes great responsibility’. This was an intentional twist on the classic Spiderman line, however it did capture the essence of the campaign. It had immediate cut-through and an exciting response from both the client and the end consumer.

The Rentokil red and the existing logo were strong and essential design elements in the marketing activation to keep consistent with their global design branding. Brand agency, Percept, also developed a customised promotional giveaway item of a USB card, which featured design branding in the same theme.

As their Australian brand agency, Percept also developed a creative advertising promotion which targeted the hotel industry. The brand designers of Percept came up with the concept of ‘Sleep Tight’ for the brand activation, which spoke directly to the hotelier, offering peace of mind that their company was safe in Rentokil’s hands.

As Rentokil’s brand agency in Sydney, Percept has continued to develop successful marketing campaigns and brand activation projects based on strong and strategic branding and creative concepts.