Corporate brochure design for a leading Sydney architect and design company.
Sydney’s SBA Architects initially selected Percept creative agency Sydney to create their new website design. Once this was completed and up live, they were so impressed with the positive feedback it received, they requested that we do a print version with a similar design that would be used as their company corporate brochure.
The corporate brochure design featured a strong black background which allows the branding and the photography of the architecture to shine.
It’s clear that the heroes of the piece are these photos of SBA’s previous projects, which inform the viewer of the calibre and style of architecture projects they can expect when working with SBA Architects who are one of Sydney’s leading design firms.
It was our intent that at a glance, the reader would instantly get a feel for the level of work that SBA produce and this is achieved with this corporate brochure design.
Their corporate brochure design is used as marketing collateral in the early stages of a potential architect and property developer client relationship. It forms the basis of some discussion points and provides an overview of the company itself.
The graphic design style is intentionally clean and simple which appeals to their target market and it obviously is consistent with the look and feel of the website design so their marketing collateral is seamless.
We used special finishes in the printing process to give the corporate brochure a premium feel. We selected an all over matt celloglaze with a spot UV varnish which sits on top. This is used to effectively highlight the photos.