The Challenge

Formerly known as Pink Hygiene, Inital are the global leader in hygiene services, making working environments healthier and better places to be for both staff and visitors.

As Inital’s creative agency, Percept were asked to create a display stand design that would showcase their Signature Colour range, highlighting the custom colour choices their customers now have when selecting hygiene solutions.

The Solution

The Signature Colour range is a premium offering, so it was Percept’s job to show how these products would better fit their customer’s business and entice them to select a colour rather than a standard option for their premises.

Creative agency, Percept – Brand Design, developed an awareness campaign consisting of display stand design, signage and sales collateral that introduced the exciting new colour options to interested buyers at industry trade shows.

Product display stands and sales collateral were designed, featuring vibrant coloured splashes to present these new choices in a new and exciting light. The colours splash across black backgrounds behind the dispensers for high impact. This signage, together with the product display stand which shows the physical units, combine to create a striking first impression of the new offering.

Interested buyers can interact with the units and envisage them in their own decor and environment. Sales collateral is on hand to provide further information and for them to take away with them in brochure form.