Communication Design

Communication design for government health care in Australia.

Case Study

Communication Design

Australian Commission on Safety and Quality in Health Care (known as ACSQH or the Commission) was established by the Australian, State and Territory Governments to improve the health care system in Australia.

On many occasions, branding specialist, Percept, has been the creative agency in Sydney, engaged for communication design services.

The Commission approached creative agency, Percept, to develop government print document design and layout the various brochures that are required to communicate key information for particular initiatives in an effort to improve Australia’s health care system.

Branding and communication design is a strength of creative agency, Percept. In the case of this print document and government brochure design, the layout was to appear clean, professional and effectively communicate the key information to the reader.

As a result, creative agency, Percept, is always conscious to create interesting print document design to encourage the reading of the publication whilst treating the content as king. This is why Percept have a great reputation for communication design services.

Hierarchy of information is carefully considered during the print document design and layout process so key information can be found easily and understood quickly.

The branding and graphic design is themed to suit each document and it’s driven by the concept of the initiative’s subject matter.

Percept is a creative agency that designs a range of concepts in the early stages for The Commission to choose from. Which, they have commented, can be quite hard for all the right reasons! Ultimately, the selected concept is chosen for its communication design ability, then rolled-out to finished artwork and sent to print.

The feedback branding experts, Percept, have received indicates that the print document design is doing a really effective job in the education of health care staff on the front line in Australian hospitals. It feels good for Percept, that in a small way, we’re helping to improve the system with effective communication design.