Print document design and brochure layout for government health care in Australia.

Case Study

Australian Commission on Safety and Quality in Health Care (known as ACSQH or the Commission) was established by the Australian, State and Territory Governments to improve the health care system in Australia.

On many occasions, Percept have been the creative agency engaged to design these government print documents and layout the various brochures that are required to communicate key information for particular initiatives in an effort to improve Australia’s health care system.

Designing print documents is a strength of Percept’s and in the case of these government brochure designs, the layout was to appear clean, professional and effectively communicate the information to the reader.

As a result, we are always conscious to create an interesting design to encourage the reading of the document whilst treating the content as king.

Hierarchy of information is carefully considered during the design and layout process so key information can be found easily and understood quickly.

The graphic design is themed to suit each document and it’s driven by the concept of the initiative’s subject matter.

We design a range of concepts in the early stages for The Commission to choose from. Which, they have commented, can be quite hard for all the right reasons! Ultimately, the selected concept is rolled-out to finished artwork and sent to print.

The feedback we’ve received indicates that these documents are doing a really effective job in the education of health care staff on the front line in Australian hospitals. It feels good for Percept, that in a small way, we’re helping to improve the system.