Sydney’s retail food franchise Wellbeing approached the Percept Design Agencies as the creative agency to conceptualise these creative advertising campaigns. The ads were to position their branding in a market that had limited awareness of their Sydney stores.

They wanted design agencies to develop creative advertising campaigns, and Percept was chosen. The advertising campaigns were to inform the audience of the many health benefits they offered and their attitude towards food in general by using a tone of voice that didn’t seem too preachy.

Wellbeing love food. They’re passionate about creating the freshest, healthiest food that you can get. This Sydney food retail franchise believe in natural, simple, fresh food. Not only is their menu good for you, but it actually tastes good too!

As one of Sydney’s top design agencies, Percept’s strategy was to develop basic brand positioning ads first which familiarised the customer with the look of the store and the quality and range of food they could expect at Wellbeing.

After the brand positioning ads, Percept then came up with more creative advertising campaigns for further brand promotion including creative copywriting which was light-hearted and humorous, encapsulating the brand’s personality.

This was an important decision in their creative advertising campaigns as it showed how Wellbeing think differently from other food retail chains and it gave them an opportunity to tell the stories that proved their passion.

Among leading design agencies, Percept chose a typographic approach on these creative advertising campaigns that helped differentiate this franchise and its unique branding from its competitors in Sydney and attracted the readers interest.

Another health aspect that Wellbeing wanted to communicate to their audience was the wide range of gluten free choices available in their stores. Based on the initial brand positioning ad, this version focuses further on the variety a coeliac has when choosing food from Wellbeing and the ease of which they can do it.

Continuing in the light-hearted tone, this ad further supports the company’s branding which Percept Design Agencies was also involved with. Designing visual cues such as the 40 choices branding device.

If you are interested in creative advertising campaigns and would like to talk with experienced design agencies for your next creative advertising campaign, please contact Percept, we would love the opportunity to help you.