Armory Wharf Cafe

Brand Design & Website

A refreshed brand design and website redesign for Armory Wharf Cafe by Percept brand design agency Sydney.

Case Study

Brand Design & Website Redesign

The Challenge

Continuing our working relationship, creative agency, Percept, were engaged to refresh the brand design and website redesign for well-loved Armory Wharf Cafe, based on the banks of the Parramatta River in Sydney.

The client wanted a more modern brand design and website redesign solution for their cafe that showcased the rich history of their special location along with their modern Australian cuisine.

The Solution

Armory Wharf’s bold, unique architecture inspired the brand design refresh. The new logo design is a modernised, simple mark that reflects the silhouette of the cafe’s building.

The simple single page scrolling website redesign features full-page anchored scrolling and a full-bleed image galleries to hero the location, the fit-out and the food. The industrial aesthetic is balanced with a fresh colour palette and bold typography. The inclusion of simple, functional contact forms make it easy for customers to book a table.

The end result is a simple yet engaging brand design and website redesign by Percept, that works seamlessly across any device and accurately represents this hospitality business in Sydney’s thriving Sydney Olympic Park precinct.