A refreshed brand and website redesign for Armory Wharf Cafe in Sydney.
Continuing our working relationship, creative agency, Percept, were engaged to refresh the brand and website redesign for well-loved Armory Wharf Cafe, based on the banks of the Parramatta River in Sydney.
The client wanted a more modern brand and website redesign solution for their cafe that showcased the rich history of their special location along with their modern Australian cuisine.
Armory Wharf’s bold, unique architecture inspired the brand image refresh. The new logo design is a modernised, simple mark that reflects the silhouette of the cafe’s building.
The simple single page scrolling website design features full-page anchored scrolling and a full-bleed image galleries to hero the location, the fit-out and the food. The industrial aesthetic is balanced with a fresh colour palette and bold typography. The inclusion of simple, functional contact forms make it easy for customers to book a table.
The end result is a simple yet engaging brand and website redesign that works seamlessly across any device and accurately represents this hospitality business in Sydney’s thriving Sydney Olympic Park precinct.