A refreshed brand image and a new website for Armory Wharf Cafe in Sydney.

Case Study

The Challenge

Continuing our relationship, Percept were engaged to refresh the brand image and online presence of Sydney’s well-loved Armory Wharf Cafe, based on the banks of the Parramatta River.

The client wanted a modern, responsive website design solution for their cafe that showcased the rich history of their special location along with their modern Australian cuisine.

The Solution

Armory Wharf’s bold, unique architecture inspired the brand image refresh. The new logo design is a modernised, simple mark that reflects the silhouette of the cafe’s building.

The simple single page scrolling website design features full-page anchored scrolling and a full-bleed image galleries to hero the location, the fit-out and the food. The industrial aesthetic is balanced with a fresh colour palette and bold typography. The inclusion of simple, functional contact forms make it easy for customers to book a table.

The end result is a simple yet engaging new website that works seamlessly across any device and accurately represents this hospitality business in Sydney’s thriving Sydney Olympic Park precinct.