The Challenge

Specialising in apprentices and trainee employment, ATEL is a recruitment company in Australia who offer total workforce solutions. They were seeking a digital branding agency in Sydney and came across Percept Brand Design.

Brand design agency, Percept, was hire for a full digital branding package. ATEL’s main customer-facing marketing tool is their website, which was the focus of the brief, but the project also encompassed the brand identity, print collateral and company document design.

The Solution

When Percept Brand Design took on the ATEL digital branding project, everything was created with digital delivery top of mind. They are a positive and swift company and these attributes are represented in the brand design. The digital branding features a colour palette of grey and orange, selected to show their balance of reliability and dynamics.

Brand design agency, Percept, then created a corporate stationery package and also developed the forms and documents the company uses on a day-to-day basis. This ensured a professional look for the company in all touch-points they have with their clients.

A responsive website design was the next task for Percept, the brand design agency in Sydney that specialises in digital branding. The responsive website design had to perform equally well on any device, whether it be a mobile, tablet or desktop. It also features a CMS system, so the client can update the information themselves.

Digital branding and brand design agency, Percept, went with a clean style for performance speed and ease-of-use for those who interact with the website. To funnel the different types of user to the information that is appropriate for them, the website design features a very clear question on entry that directs employers and job-seekers to the section they are looking for, making sure their user experience is a good one.

If you are looking for a brand design agency with expertise in digital branding, Percept would love to discuss your project. Simply fill out our enquiry form.