Percept Brand Design were appointed by Australian company ATEL, as their digital brand design agency Sydney. The brand design project involved everything from brand identity to a responsive website design.
Specialising in apprentices and trainee employment, ATEL is a recruitment company in Australia who offer total workforce solutions. They were seeking a digital brand design agency Sydney and came across Percept.
They approached Percept for a full digital brand design package. ATEL’s main customer-facing marketing tool is their website, which was the focus of the brief, but the project also encompassed the brand identity, print collateral and company document design.
When Percept Brand Design took on the ATEL digital brand design project, everything was created with digital delivery top of mind. They are a positive and swift company and these attributes are represented in the digital brand design. The brand identity features a colour palette of grey and orange, selected to show their balance of reliability and dynamics.
Brand design agency, Percept, then created a corporate stationery package and also developed the forms and documents the company uses on a day-to-day basis. This ensured a professional look for the company in all touch-points they have with their clients.
A responsive website design was the next task for Percept, the digital brand design agency Sydney. It had to perform equally well on any device, whether it be a mobile, tablet or desktop. It also features a CMS system, so the client can update the information themselves.
Digital design and brand design agency, Percept, went with a clean style for performance speed and ease-of-use for those who interact with the website. To funnel the different types of user to the information that is appropriate for them, the website design features a very clear question on entry that directs employers and job-seekers to the section they are looking for, making sure their user experience is a good one.