Ivi Organic

Brand Development

Branding agency, Percept, worked with this organic beauty product on brand development, packaging design and e-commerce website design, including online store for this Australian company.

Case Study

Brand Development, Packaging Design and E-commerce Website Design

After working on their brand development and packaging design, the next brief for branding agency, Percept, was to create an e-commerce website design for this Sydney based, organic Australian beauty brand with a modern and sophisticated look and feel.

The Ivi Organic products are currently sold online with a long term goal of taking the product into the retail space.

After successful brand development and packaging design projects, Sydney branding agency, Percept, were asked to design a holistic customer experience, including the brand development, packaging design and now an e-commerce website design that tells their brand story, takes customers on a journey and once purchased, the products will be delivered packaged as a gift.

The deliverables on this project were the brand development and branding, packaging design (labels and boxes), e-commerce website design Sydney, photography, corporate stationery and product brochure.

The branding agency, Percept, created a solution that features a set of custom illustrations as the hero element, which is ownable by Ivi Organic, helping them stand out in their category.

The illustrations of woman in several poses showcase soft and beautiful parts of the female body; the concept is inspired by Picasso’s famous line drawings; they are modern, fluid and feminine; the brand colours of black and white with subtle hints of pink establish a premium feel.

The photography style is aspirational, elegant, fresh and natural.

The e-commerce website design for this Sydney brand of beauty products is designed to take users on a journey, as they discover the inspiring story of three women and the products are designed to naturally enhance ones beauty from the inside, out.

The outcome is a brand story and e-commerce website design with a user experience that both Percept (the branding agency), and our client (Ivi Organic) are very proud of.

After the e-commerce website design was successfully launched, users are now enjoying the Ivi Organic online experience and are compelled to engage with the brand through the blog and subscribe options.

The client is also enjoying great sales results for their full product range too.

If you are interested in an e-commerce website design Sydney for your product, company or online business, contact us today. Percept would love to help you with brand development and packaging design too because as a branding agency, that’s what we specialise in.