Percept is a design branding agency in Sydney Australia, who were given the challenge to create an illustrated timeline in the form of a digital infographic design for NAB to be used on their website.

The infographic design was created for the bank’s online use, illustrating interest rate activity and other significant milestones from selective dates in Australia’s modern history. Design branding agency, Percept, worked closely with Sydney based Bang PR as the digital design agency on this project.

As one of the big four banks in Australia, the NAB brand is well established within the corporate branding space.

In creating the timeline as an infographic design, design branding specialists, Percept, had to consider the existing visual style of NAB and make sure that the infographic design for this project would be consistent with the style of their current branding campaign which was designed by another design branding agency.

Key design branding elements such as font and colour were maintained as well as the fun, animated style of the images in the infographic design.

As the chosen Sydney design branding agency on this project, Percept created an entire new set of custom images to help tell the story of the interest rates and other milestones over this time period.

Being for the online space, this digital infographic design needed to work well at small sizes and with limited colours.

Faced with these challenges, Percept’s solution was bold, exciting and expressive in its combined use of digital graphics, illustrative icons and fun typography to create an informative and clearly communicative timeline that was in-line with the large financial institution’s existing design branding.