Sydney creative agency, Percept, worked with public relations company, Bang PR, on this digital infographic design project for National Australia Bank.
Percept is a creative agency in Sydney Australia, who were given the challenge to create an illustrated timeline in the form of a digital infographic design for NAB to be used on their website.
A digital infographic design was created for the bank’s online use, illustrating interest rate activity and other significant milestones from selective dates in Australia’s modern history. Percept worked closely with Sydney based Bang PR as the digital design agency on this project.
As one of the big four banks in Australia, the NAB brand is well established within the corporate digital space.
In creating the timeline as a digital infographic design, Percept had to consider the existing design style of NAB and make sure that whatever graphics were designed for this project would be consistent with the style of their current brand campaign which was designed by another design agency.
Key digital brand elements such as font and colour were maintained as well as the fun, animated style of the images in the digital infographic design.
Being for the online space, this digital infographic design needed to work well at small sizes and with limited colours.
Faced with these challenges, Percept’s solution was bold, exciting and expressive in its combined use of digital graphics, illustrative icons and fun typography to create an informative and clearly communicative timeline that was in-line with the large financial institution’s brand image.