The Challenge 

PAA has been distributing psychological assessment products in Australia for 25 years. As their branding agency, Percept was tasked with creating the branding design for PAA Speech, to boost distribution of online assessment programs SpeechLink and LanguageLink to speech pathologists and teachers.

This new branding design needed to sit comfortably alongside their other subbrand, PAA Education, while still having its own unique brand identity.

The Solution 

Percept – Branding Agency kept the primary foundations of the PAA logos, utilising the same type treatment and positioning for brand tie-in. The icon combines a magnifying glass with a conversation bubble, amplifying the idea of assessing language.

A bespoke suite of illustrations was also created as part of the new branding design to educate, inform and encourage professional backing of the products while appealing to the target audience.