Smart Web Marketing website redesign project by Percept, Branding Sydney.
Smart Web Marketing offer search engine marketing, web design and development, as well as social media marketing from their offices in the Sutherland Shire, south of Sydney. They knew of Percept’s expertise in branding and designing good looking and effective front end interfaces for website redesign projects and engaged us to partner with them on their website redesign.
It was important that the website redesign did not look like a typical template based site that you often see in this industry. We wanted a clean design aesthetic for the website redesign project that was easy to navigate.
Clear communication of information was also a key issue so that the user could easily understand what Smart Web Marketing were offering, locate what they were interested in and then make contact.
Percept – Branding was also conscious to layout the content with information hierarchy in mind. That way we could focus the viewers attention on Smart Web Marketing’s core skills in search engine optimisation, pay per click campaign strategy and their management of business websites, retail websites and e-commerce websites.