Smart Web Marketing website re-skinning project by Percept Brand Design in Sydney's Sutherland Shire.
Smart Web Marketing offer search engine marketing, web design and development, as well as social media marketing from their offices in the Sutherland Shire, south of Sydney. They knew of Percept’s expertise in designing good looking and effective front end interfaces for websites and engaged us to partner with them to design the re-skinning of their website.
It was important that this site did not look like a typical template based website that you often see in this industry. We wanted a clean design for the re-skin that was easy to navigate.
Clear communication of information was also a key issue so that the user could easily understand what Smart Web Marketing were offering, locate what they were interested in and then make contact.
Percept came up with a colour coded tab system that satisfied the brief whilst also making for a bright and positive website visitor experience.
We were also conscious to layout the content with information hierarchy in mind. That way we could focus the viewers attention on Smart Web Marketing’s core skills in search engine optimisation, pay per click campaign strategy and their management of business websites, retail websites and e-commerce websites.