Percept - Brand Design, were selected as consumer brand packaging designers in Sydney for Aldi Supermarkets Australia.
Sydney creative agency, Percept – Brand Design, have been engaged as consumer brand packaging designers for Aldi stores which are now enjoying large marketshare with their supermarkets around Australia. They’ve become a favoured alternative to the supermarket experience that we have been used to with the big three of Coles, Woolworths and IGA.
They focus on quality and value for money. Aldi Australia mostly stock their own brands that offer similar products to more popular brands at a more attractive price point.
Percept – Brand Design have worked on various projects as Aldi’s consumer brand packaging designers. Although it isn’t a pure form of design, it is a strategy that has proven to work across the globe for many years. The idea is for their brand packaging design to allude to visual cues influenced by other more familiar brands that produce similar products. The consumer can then identify that the product is similar, although it is clear that it is Aldi’s house brand and that it would represent a cost saving at the checkout.
A major prerequisite for all consumer brand packaging designers in Sydney on Aldi’s FMCG products is for strong point of sale impact and appeal to parents and children alike.
Additionally, due to the focus on efficiency in Aldi stores, packaging designers in Sydney are directed to feature long, large and easily scannable barcodes. Also bulk products are displayed at point of sale on the palette that they are delivered on. This has to be taken into consideration by packaging designers in Sydney for all Aldi consumer brand products. An example of this is what we’ve done here on the 40 pack cartons where each box is a tile of a larger pattern.
Each product also features branding of the Chazoos in the form of the logo design which we were asked to refresh.