Sydney creative agency, Percept, create new FMCG packaging design and product branding for snack food manufacturer.
Gold Medal Snacks is a FMCG food manufacturer based in Sydney’s west. They make a range of retail products that you may have seen in the snack food section of major supermarkets. Percept, were chosen as the Sydney creative agency to refresh their FMCG packaging design and product branding whilst leveraging existing brand equity.
The repositioning for the GMS product branding and FMCG packaging design for Prawn Crackers, Savoury Prawn Crackers, Oinks, Porky Bits and Pork Krackles was intended to give the consumer a perception of a higher quality feel from what the had previously.
The objective was to tie all products together visually to improve shelf impact and brand recognition. The brief also required some link to the older packs to reassure the existing customer base that the product was still the same.
It was a great honour for Percept to be the packaging agency for product made by such a long-standing, family owned and operated, Australian company. We enjoyed tackling the task of this repositioning project from brand strategy, right through to press checks in production.