The Challenge

Belwiz is a brand by SunWild, who engaged Percept from the design agencies in Australia, to develop the branding and packaging design for their infant milk products that are exported to the Middle East and Asia.

The client wanted the branding to feel cute and be obviously created by Australian design agencies, and chose Percept – Design Agencies Australia, to achieve this.

They desired a creative solution that stands out on shelf in busy supermarkets. It was for this reason that they selected Percept from the top design agencies in Australia, to work on this branding and packaging design project because Percept is among the design agencies that possess the specialist expertise required for this type of work.

The Solution

Percept is one of the design agencies with expertise in branding and packaging design.

Belwiz infant formula packs were designed for the three stage development which are 0-6months, 6-12months, 1-3+years.

Percept, chosen from design agencies to work on this project, used an animated koala character which engages with the audience and clearly identifies the product as belonging to the baby category as well as establishing that it is Australian made. This is another reason for hiring Percept, one of the top design agencies in Australia.

Clear information hierarchy and colours help with product differentiation and communicate the distinction between each product type.

Because the product is exported to many different countries, the packaging design was developed in multiple languages including; English, Chinese, Arabic and Kurdish for universal appeal.

If you are looking for design agencies Australia, that have specialist skills in branding and packaging design, Percept is among those design agencies, with the expertise you need.