A fresh take on seafood packaging design for two brands, Soltuna and Solomon Blue Tuna.

Case Study

The Challenge

Soltai Fishing is the only tuna processing company in the seafood industry in the Solomon Islands, which is renowned for their quality tuna products in both the domestic and international seafood market.

Due to the influx of cheap seafood products from Asia, the company had found a decrease in market share. Percept were engaged to rebrand the Soltuna and Solomon Blue Tuna ranges to enhance their image and ensure the new packaging design would stand-out and be recognised in an increasingly competitive seafood market.

The Solution

Following competitor research, Percept created a distinctive brand refresh for the two product ranges to ensure each would have their own individual image in the market.

A clean, refined logo design was developed for Soltuna, their premium tuna range. The gold and white colour palette is sophisticated and premium, with the banner style layout projecting a trustworthy and established image. Paired with a dark gradient incorporating flavour colour indicators. The refreshed packaging design has immediate impact internationally.

Elements of the original Solomon Blue label were refined and unified, creating a strong contemporary logo that feels fresh and approachable. The refreshing water droplets on the new packaging is a nod to the original label and embodies the brand values of Soltai’s tuna being pure and natural. With strong colour blocking indicating each flavour, the new Solomon Blue packaging design has clear cut-through on shelf and a unique brand image of its own.