Branding & Packaging Design

Infant milk formula branding and packaging design to be exported to the Middle East and Asia by Percept graphic design company Australia.

Case Study

Branding & Packaging Design by Graphic Design Company, Percept

The Challenge

Belwiz is a brand by SunWild, who engaged graphic design company, Percept, to develop the branding and packaging design for their infant milk products that are exported to the Middle East and Asia.

The client wanted the branding to feel cute and be obviously Australian and chose Percept, a graphic design company Australia, to achieve this.

They desired a creative solution that stands out on shelf in busy supermarkets. It was for this reason that they selected a top graphic design company, Percept, in Australia, to work on this branding and packaging design project because Percept is the graphic design company that possesses the specialist expertise required for this type of work.

The Solution

Percept is a graphic design company with expertise in branding and packaging design.

Belwiz infant formula packs were designed for the three stage development which are 0-6months, 6-12months, 1-3+years.

Percept, the graphic design company on this project, used an animated koala character which engages with the audience and clearly identifies the product as belonging to the baby category as well as establishing that it is Australian made. This is another reason for hiring Percept, a graphic design company Australia.

Clear information hierarchy and colours help with product differentiation and communicate the distinction between each product type.

Because the product is exported to many different countries, the packaging design was developed in multiple languages including; English, Chinese, Arabic and Kurdish for universal appeal.

If you are looking for a graphic design company Australia that is a specialist in branding and packaging design for the Asian market, Percept is the graphic design company with the expertise you need.


PERCEPT – Graphic Design Company

Branding & Packaging Design

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