Branding & Packaging Design
Infant milk formula branding and packaging design to be exported to the Middle East and Asia by Percept design agencies Australia.
Branding & Packaging Design by the Percept Design Agencies
Belwiz is a brand by SunWild, who engaged Percept from the design agencies in Australia, to develop the branding and packaging design for their infant milk products that are exported to the Middle East and Asia.
They desired a creative solution that stands out on shelf in busy supermarkets. It was for this reason that they selected Percept from the top design agencies in Australia, to work on this branding and packaging design project because Percept is among the design agencies that possess the specialist expertise required for this type of work.
Belwiz infant formula packs were designed for the three stage development which are 0-6months, 6-12months, 1-3+years.
Percept, chosen from design agencies to work on this project, used an animated koala character which engages with the audience and clearly identifies the product as belonging to the baby category as well as establishing that it is Australian made. This is another reason for hiring Percept, one of the top design agencies in Australia.
Clear information hierarchy and colours help with product differentiation and communicate the distinction between each product type.
Because the product is exported to many different countries, the packaging design was developed in multiple languages including; English, Chinese, Arabic and Kurdish for universal appeal.