Percept Brand Design were selected for the packaging and label design for this Australian bottled water that is exported to China.

Case Study

As a specialist packaging design agency, Percept have much experience in designing labels for different beverages.

This is why Tianda chose us to work on the packaging design of their bottled water brand, Blue Valley Water.

Tianda had identified a huge opportunity to market the Chinese sales of pure Australian water from the unspoilt island of Tasmania.

From this, the brief was developed for a label design that was clean and simple. The idea being that it would fittingly represent the product inside.

Another reason for a crisp and uncomplicated bottled water label design was that it needed to be clearly understood in two languages, both Chinese and English.

Very quickly, the design of the packaging had to effectively communicate what the product was, where it was from and why it was special as it would only be glanced at by potential consumers in a busy retail supermarket shopping situation.

If you are interested in packaging design for bottled water or other products for export to the Chinese market, Percept would be happy to share our experience with you.