Among the top Australian branding agencies, Percept, were selected for the brand creation and packaging design for China project on this export product of bottled water.

Case Study

Percept is one of the branding agencies that specialise in brand creation and packaging design for China. In fact, Percept is among the top Australian branding agencies, with much experience in designing packaging for different beverages, such as water and wine for export from Australia to Asia.

This is why Tianda chose brand creation experts, Percept from all the Australian branding agencies, to work on the packaging design for China project for their Australian bottled water brand, Blue Valley Water.

Tianda had identified a huge opportunity to market the Chinese sales of pure Australian water from the unspoilt island of Tasmania.

From this, the creative brief was developed and sent out to branding agencies. Percept was selected due to strength in brand creation and packaging design for China. For the greatest chance of success, the solution needed to be clean and simple. The idea being that it would fittingly represent the purity of the product inside.

Among the branding agencies with the appropriate experience, Percept advised another reason for a crisp and uncomplicated bottled water label design was that it needed to be clearly understood in two languages, both Chinese and English.

Very quickly, this packaging design for China had to effectively communicate what the product was, where it was from and why it was special as it would only be glanced at by potential consumers in a busy retail supermarket shopping situation. This is why they chose to work with Australian branding agencies, Percept, due to their experience in brand creation and packaging design for Asia.

If you are interested in packaging design for China, whether it be bottled water, wine or other beverages or products for export to Asia, Australian branding agencies, such as Percept, are the best. We would be happy to share our experience with you.


PERCEPT – Branding Agencies

Brand Creation & Packaging Design for China

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