Packaging designs and food product label design by Percept in Sydney Australia, for international food brand Continental.
Packaging designs by Percept. Well-respected for their packaging designs, Percept worked closely with Unilever Food Solutions in Sydney on the communication design, packaging designs and label design of food service products for their Continental brand.
With Chefs and cooks as the main target market for these packaging designs, the key messages we were aiming to communicate for Continental revolved around quality.
Food photography was featured on the packaging designs to visually demonstrate that the Continental gluten free range of products deliver on quality without compromising on taste. In fact, Chefs would still achieve a top quality end result at reduced time and cost when compared to making it from scratch.
It was also important for the packaging designs to be cleanly branded with the Continental logo so the Chef would know the product was from a reputable brand that they know and trust.
In addition to these considerations, Percept also made sure that the packaging designs were simple and displayed the product name clearly. This is very important in a busy kitchen where time is of the essence and locating the correct product swiftly makes all the difference.
Unlike a retail product, where the front of packaging designs sell the product from the shelf, it is not as important in the food service market. As a result, a decision was made to combine traditional back label nutritional information onto the side of the front label design to keep printing costs down and pass this saving onto the customer.
To coincide with the launch of these new Continental packaging designs, a promotional pack and marketing material was designed by Percept, UFS’s design agency in Sydney.
These items were used by sales reps to educate the professional food industry about the product launch and the benefits it represented to their target audience.