Packaging design company, Percept, refresh the brand packaging and label design for Ecoya natural candle products.
Ecoya create candles made from natural ingredients like soy and palm wax. Their existing brand packaging and label design weren’t representing them in a professional way, which is why they asked Sydney graphic design agency Percept to refresh their branding and packaging design.
They wanted us to improve their label design to communicate more strongly what their brand was all about. We kept the label design simple – back to basics, back to nature, and the end result is clean, striking and easily identifiable.
The brand packaging design brief for the Ecoya consumer home product range was that they had to look beautiful. The brand packaging and label design was to be something that the buyer used within their house, so packaging design specialists, Percept, needed to keep this in mind when creating a design solution that would compliment their environment.
Packaging design experts, Percept, knew each label design also needed to continue in the same feel as the overall brand packaging refresh; clean, simple and natural, while still conveying a sense of indulgence and style.
Using tints of a single colour on an uncoated stock allowed us to communicate style and nature simultaneously whilst keeping to the client’s budget. Through colours and simple label design, the look quickly communicates to the consumer both the fragrance and the intended use for the product. The simplicity of the brand packaging also helps the product fit in with a potential customer’s home decoration.
Sydney graphic design agency Percept, known for packaging design expertise, were honoured to help this company refresh its branding and packaging in their early days. It is good to see our work play a role in the growth of what is now a very well know brand of natural candles, personal care products and homewares.