The Challenge

Percept – Packaging Design Sydney, worked with this pet care brand because they were seeking professional packaging design for their new range of products.

Divine Pets (a division of Divine Cosmetics), specialise in the development and manufacture of Australian, high quality, natural pet grooming products.

An exciting opportunity arose for a premium ‘Professional’ range to be introduced to retailers within the Chinese, Hong Kong and South Korean markets, as well as with Petbarn in Australia.

A long-term client of Percept – Packaging Design Sydney, Divine Pets approached us again to create professional packaging design for the new product range, whilst retaining the current Divine Pets branding. However, this brief, was to be tackled with a slant towards the scientific effectiveness of the product’s ingredients. This is why choosing a packaging design agency with expertise in packaging design was important.

The Solution

Although it’s a product for pets, the packaging design shown here, draws on elements found in the professional environment of the high-end hair and beauty industry for humans.

A contemporary design branding style, paired with a scientific feel, trusted tone of voice, the packaging design for this professional range sits confidently on the shelf as a premium alternative to regular pet care products. The Australian aspect is reinforced through the existing iconography and colour palette, and a ‘Professional’ roundel device compliments the current Divine Pets brand lock-up.

Percept, Packaging Design Sydney, have plenty of experience in the printing of packaging design. A metallic gold print placed on the black matt finish bottle has a lovely contrast, providing a high-end feel. A colour band, wrapping from front to back, differentiates each product on shelf. Colours used in the design branding of this packaging design range are inspired by a modern interpretations of Australia eg. red-earth, eucalyptus green, etc.

Do you need design branding or packaging design? Contact us here at Percept.