Our furry friends are saying no to 'bad hair days' with new, salon quality, professional packaging design by Percept packaging design agency Sydney.

Case Study

The Challenge

Packaging design agency Sydney, Percept, worked with this pet care brand because they were seeking professional packaging design for their new range of products.

Divine Pets (a division of Divine Cosmetics), specialise in the development and manufacture of Australian, high quality, natural pet grooming products.

An exciting opportunity arose for a premium ‘Professional’ range to be introduced to retailers within the Chinese, Hong Kong and South Korean markets, as well as with Petbarn in Australia.

A long-term client of Percept packaging design agency Sydney, Divine Pets approached us again to create professional packaging design for the new product range, whilst retaining the current Divine Pets branding. However, this brief, was to be tackled with a slant towards the scientific effectiveness of the product’s ingredients. This is why choosing a packaging design agency with expertise in professional packaging design was important.

The Solution

Although it’s a product for pets, the professional packaging design shown here, draws on elements found in the professional environment of the high-end hair and beauty industry for humans.

A contemporary design style, paired with a scientific feel, trusted tone of voice, the professional packaging design for this range sits confidently on the shelf as a premium alternative to regular pet care products. The Australian aspect is reinforced through the existing iconography and colour palette, and a ‘Professional’ roundel device compliments the current Divine Pets brand lock-up.

The Percept packaging design agency Sydney, have plenty of experience in the printing of packaging design. A metallic gold print placed on the black matt finish bottle has a lovely contrast, providing a high-end feel. A colour band, wrapping from front to back, differentiates each product on shelf. Colours used in this professional packaging design range are inspired by a modern interpretations of Australia eg. red-earth, eucalyptus green, etc.

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PERCEPT – Packaging Design Agency Sydney

Professional Packaging Design

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Call + 61 2 9544 3200

Email info@percept.com.au

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