Design agency, Percept was selected as the packaging designer for Unilever's brand, Dove. This adaptive packaging design brief retained the existing look and feel of their branding and extended their range to new products.
Their products are known for being soft, gentle and effective for both men and women.
Unilever engaged packaging designer, Percept, for this adaptation project on a hand sanitiser brand packaging design. The adaptive packaging design needed to be created for new dielines, whilst maintaining the existing branding look and feel that is already trusted by consumers globally.
It was important that the antibacterial claim on the packaging design was clear and noticible and that information on the back of pack fitted nicely and legibly.
The result of this project was well-adapted packaging design that fitted well with the rest of the Dove products.