The Challenge

Dove is owned by Unilever and is one of the leading brands across Australia and New Zealand.

Their products are known for being soft, gentle and effective for both men and women.

Unilever engaged packaging designer, Percept, for this adaptation project on a hand sanitiser brand packaging design. The adaptive packaging design needed to be created for new dielines, whilst maintaining the existing branding look and feel that is already trusted by consumers globally.

The Solution

As the packaging designer for the Dove hand sanitiser packs, design agency, Percept, created the front and back of pack to look as clean as possible to align well with their existing products.

It was important that the antibacterial claim on the packaging design was clear and noticible and that information on the back of pack fitted nicely and legibly.

The result of this project was well-adapted packaging design that fitted well with the rest of the Dove products.

If you need a packaging designer such as Percept for a similar project, please contact us with your creative brief.