Electrolux worked with AE Displays in Sydney to create point of sale solutions. The requirements of which required a packaging agency such as Percept and lead to our engagement. The task was for product label and packaging design for their cleaning products in retail stores.

Being a speciality of packaging agency, Percept, we were commissioned to develop a packaging design solution for the Electrolux brand that positioned them at the premium end of the market.

Electrolux worked with packaging agency, Percept, to develop the label and packaging design for their own range of cleaning products that retail in department stores where their appliances are sold.

Packaging agency, Percept’s solution was purposefully simple using a clean style featuring a blue background for good shelf blocking and establishing a strong link to Electrolux’s corporate branding with use of colour and shape.

The overall look for the new product label and packaging design is far removed from the dumbed-down retail feel of similar products.

This set of product labels effectively positions the Electrolux range as high quality cleaning products. Packaging agency, Percept believed in the idea that consumers feel more comfortable purchasing cleaning goods from a reputable brand name and the packaging design solution was based on this strategy.

In another project that unfortunately didn’t make it into full production, we worked with Electrolux on the product packaging design for a range of cooking products that were developed in partnership with celebrity chef Tetsuya.

If you are interested in packaging design for any kind of retail consumer products, packaging agency, Percept would like the opportunity to discuss your project with you. Contact us today.