Packaging design agency, Percept, created this product label design for Fehlberg’s own and private label jarred foods. These products are sold into leading and independent supermarkets across Australia.
Fehlberg’s Fine Foods a food company in Australia specialising in manufacturing, importing and marketing of pickles and related products.
Fehlberg’s approached packaging design agency, Percept, for this product label design project. The idea was to refresh the packaging of the product range to showcase their selection of only the highest quality produce. This is why they decided to engage a top packaging design agency in Percept.
The new product label design created by packaging design agency, Percept, positions Fehlberg’s as a premium food product from Australia. The product label design is indicative of the company’s heritage and gives the brand a feeling of reliability and trustworthiness.
Packaging design agency, Percept, have used a tactile texture in the background which gives the product a subtle, natural feel. The blue gradient also gives the pack a more premium positioning, whilst helping them stand out from the competitors.
The crafted ribbon device gives the product labels an ‘award winning’ feel and allows for clear variant differentiation.
The illustrations, created by the Percept packaging design agency, allude to a hand-crafted rustic-ness which appeals to the target consumer, and the gold highlights further reinforce the ‘best in show’ strategy that Australian packaging design agency, Percept, recommended for the range.
As a separate product label design project, Percept were also asked to develop private label packaging design for cornichons which retail in Aldi supermarkets throughout Australia.