Product label design for Fehlberg’s own and private label jarred foods to be sold into leading and independent supermarkets across Australia.

Case Study

The Challenge

Fehlberg’s Fine Foods a food company in Australia specialising in manufacturing, importing and marketing of pickles and related products.

Fehlberg’s approached Percept for this product label design project. The idea was to refresh their range to showcase their selection of only the highest quality produce.

The Solution

The new product label design positions Fehlberg’s as a premium product from Australia which is indicative of the company’s heritage and gives the brand a feeling of reliability and trustworthiness.

We have used a tactile texture in the background which gives the product a subtle, natural feel. The blue gradient also gives the pack a more premium positioning, whilst helping them stand out from the competitors. The crafted ribbon device gives the product labels an ‘award winning’ feel and allows for clear variant differentiation. Illustrations allude to a hand-crafted rustic-ness which appeals to the target consumer, and the gold highlights further reinforce the ‘best in show’ strategy that Australian design agency, Percept, recommended for the range.

As a separate product label design project, we were also asked to develop private label packaging design for cornichons which retail in Aldi supermarkets throughout Australia.



Product Label Design Australia

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