Cool frozen food packaging design for Garden Supreme fruit and vegetable products by Sydney packaging agency Percept.
Garden Supreme is a brand from Riviana Foods with a wide and varied range of fruit and vegetable products. They selected Sydney packaging agency Percept, for this frozen food packaging design project.
This range of fruit and vegetables are snap frozen to retain optimum freshness, so we wanted to create, literally cool, frozen food packaging design.
The idea for the frozen food packaging design was to visually capture the products in all their glory, but keep an icy feel for the background. This worked particularly well with the photography that we ended up using in the marketing collateral which was shot by a Danish photographer.