The Challenge

The Warmoll family emigrated from Ireland in 1852. Warmoll Foods is a 3rd generation, family owned business. Upon arriving in Australia, they opened butcher shops and raised cattle on their property which is called Jack’s Creek.

For this packaging design project, Sydney brand designers, Percept, were asked to organise a photo shoot and packaging design, using their existing logo, for their Premium Grain Fed Wagyu and Black Angus Products which are exported for sale in the Middle East.

The Solution

Experienced brand designers, Percept, had the idea for this photo shoot and packaging design project, to create an authentic Australian feel while still appealing to consumers in the Middle East. It shows the strong heritage of the Jack’s Creek branding and the reputation it has as producers of premium Australian beef.

The packaging design uses a green banner device to highlight the Jack’s Creek branding and hint at the lush landscape of the property that the cattle are raised on.

The brand designers at Percept proposed a concept that involved photography and food styling of products in-situation, showing serving suggestions that are customised towards the audience, sensitive to their cultural differences.

The photography appears natural and fresh, with the main idea being that the finished packaging design for the range will inspire use of the product, and above all, look appetising to the Middle Eastern consumer.