Brand packaging design refresh for frozen, vegetarian health food products by Percept, the design agency.
Lamyong Vegetarian Health Food have been promoting vegetarian foods throughout Australia for more than a decade. They provide 100% pure vegetarian and vegan products, carefully selected for a multicultural Australia. Design agency, Percept, were tasked with refreshing the brand packaging design for their frozen meat-substitute range.
The objective for the Percept design agency, was to create a strong brand design that stood out from its competitors in the frozen food section of Asian supermarkets whilst retaining key elements from their existing brand packaging design to retain consumer recognition.
The branding was refreshed to establish a stronger brand presence on-pack and reinforce the ideals of purity at its finest. The new logo design Sydney utilises a unique holding device to compliment the curved typography which was simplified and refined. The supporting tagline ‘purely vegetarian’ supports the brand ethos in a concise and succinct way.
Carefully considered detail, such as the gold lining, effectively elevates the brand positioning, creating a good example of brand packaging design with a sophisticated, modern look and feel. Strong colour blocking establishes a presence for the brand in-store and allows for easy product differentiation on-shelf.
The Percept design agency, approached the packaging design project with brand equity in mind. The fold on the corner of the central device and large product window reinforce the connection to the previous pack. This provides a recognisable touchpoint between the old and new brand packaging design and its consumers. The client says the work that design agency, Percept, delivered, creates immediate cut-through in the frozen food section of busy retail environments such as supermarkets.