Brand and packaging design refresh for frozen, vegetarian health food products by Lamyong.

Case Study

The Challenge

Lamyong Vegetarian Health Food have been promoting vegetarian foods throughout Australia for more than a decade. They provide 100% pure vegetarian and vegan products, carefully selected for a multicultural Australia. Percept were tasked with refreshing their brand and packaging design for their frozen meat-substitute range, Lamyong.

The objective was to create a strong brand image that stood out from its competitors in the frozen food section of Asian supermarkets whilst retaining key elements from their existing packaging design.

The Solution

The Lamyong branding was refreshed to establish a stronger brand presence on-pack and reinforce the ideals of purity at its finest. The new logo design utilises a unique holding device to compliment the curved typography which was simplified and refined. The supporting tagline ‘purely vegetarian’ supports the brand ethos in a concise and succinct way.

Carefully considered detail, such as the gold lining, effectively elevates the brand positioning, creating packaging design with a sophisticated and modern look and feel. Strong colour blocking establishes a presence for the brand in-store and allows for easy product differentiation on-shelf.

With brand equity in mind, the fold on the corner of the central device and large product window reinforce the connection to the previous pack. This provides a recognisable touchpoint between the brand and its consumers, creating immediate cut-through in the frozen food section of busy retail environments such as supermarkets.