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Brave Ideas
Bold Design
Client
Mocopan Coffee
Project

Packaging Design

Brand agency, Percept, update the packaging design for Suntory's Mocopan Coffee, including a refresh of their brand mark.

Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image A
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image B
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image C
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image D
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image E
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image F
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image K
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image L
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image G
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image J
Brand design agency, Percept, creates new packaging design for Suntory's Mocopan Coffee as part of a brand refresh project, image H
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Case Study

Brand & Packaging Design

The Challenge

One of Australia’s original urban coffee roasters under the Suntory umbrella, Mocopan, approached brand agency, Percept, with a problem in mind. They’re in an extremely competitive industry flooded with new specialty coffee brands. One of their fears of being in this industry is having the Mocopan brand appearing dated and losing its presence. 

Percept, needed to refresh the Mocopan brand while considering a distinctive colour palette that will ensure relevance and visibility of its packaging design within the context of today’s cafe culture.

The Solution 

With this challenge in mind, Percept – Brand Agency took this opportunity to bring out the best of Mocopan’s coffee. 

The brand has been refreshed using a retro-themed colour palette, paired together with 70’s style typography to create a vintage yet timeless aesthetic.

The new Mocopan brand was rolled out to different variations of packaging design, including; coffee cups, coffee labels and pouches with various flavour SKUs.

INTERESTED?

Percept – Brand Agency

Packaging Design

02 9544 3200

info@percept.com.au

Request a quote

“ After many minor facelifts, we knew we needed to do something bigger and fresh with our brand, the team at Percept made this journey so much fun! They just got ‘us’ from the start. Their creativity was supreme. They were efficient and helpful every step of the way. Despite many internal hurdles along the way, they never lost interest in helping us achieve the best outcome for our brand. We will definitely look forward to working with Percept on future projects.”
Hannah Fielding, National Sales Manager