Retail packaging range redesign for Sydney company. It was to improve the perceived quality of this hair care brand aimed at the Australian youth market.

Case Study

Sanity is a retail brand of quality hair care products made by Hair and Beauty Partners in Australia.

They came to Sydney creative agency Percept Brand Design because they had great hair care products that were underachieving in their retail environment. It was soon determined that they were in the need of rebranding and new packaging design.

Sanity requested an eye catching new design to reinvigorate their branding and give it a strong vibrant shelf presence that would appeal to their young target market of 15-30 year olds.

Percept strategically opted for a simple design with bold colour to maximise shelf impact.

All products are colour coded according to use and the products when viewed together form a very strong set with a great in-store presence.

The redesign of the brand logo itself, is clean and contemporary which will appeal to the youth market. Depending on each variant, the corner is slightly modified to indicate the purpose of that particular product.

This packaging redesign project gained design industry attention when it featured in Packaging News magazine and the Packaging Of The World and Dieline blogs.