Branding / Packaging Design
The Challenge
Seraphina Organics was created to formulate a sensitive skincare solution that also offered a touch of luxury. Percept were engaged to create branding and packaging design that could be adapted to multiple product types without changing the base design across each category.
The Solution
When considering the branding and packaging design for Seraphina Organics we created a luxurious, feminine, yet organic feel. The logo design was created first, then the packaging was developed for the range which includes; skincare, body wash and bath products.
The approach we went with has a romantic, vintage sophistication. Keeping the design clean with a touch of pink and olive colour gives the packaging a natural, but whimsical feel. This worked especially well when paired with a substrate that has a soft touch feel and bamboo lid, which reinforces the brand tone, attracting consumers from the desired demographic.
