Packaging agency, Percept were appointed for dairy brand packaging design when the opportunity arose to introduce Australian Star, for export to the Asian and South Pacific market.
Quinncom International has a range of dairy products that are marketed both in Australia and around the world. They were in search of a packaging agency for their dairy brand packaging design project.
After research agencies with the required skill-set, Quinncom approached Australian packaging agency, Percept to create the dairy brand packaging design. The creative brief called for a concept to represent a pure, high-quality Australian dairy product for export to Asia.
Packaging agency, Percept, developed a final brand packaging design that puts a strong emphasis on the branding. The sweeping graphic device is taken from the curve in the logo design. It gives structure to the packaging design and uses the branding and colours as variant indicators.
The bold colour and clean typography work to increase branding presence when the brand packaging design is positioned in-store and provides strong colour blocking on-shelf.