An opportunity arose to introduce a new dairy brand, Australian Star, for export to the Asian and South Pacific market.

Case Study

The Challenge

Quinncom International has a range of dairy products that are marketed both in Australia and around the world.

Quinncom approached Percept to design a brand packaging concept to represent a pure, high-quality Australian dairy product for export to Asia.

The Solution

The final brand packaging design puts a strong emphasis on the logo. The sweeping graphic, device is taken from the curve in the logo design. It gives structure to the pack and uses the brand colours as variant indicators.

The bold colour and clean typography work to increase brand presence when the packaging is positioned in-store and provides strong colour blocking on-shelf.