Percept is a brand agency in Sydney who transform businesses for the better. We provide brand strategy, design and management services for the identity and communications of companies and their products.
A FULL-SERVICE BRAND AGENCY IN SYDNEY
As brand consultants, we look at things on a holistic level and possess all the capabilities in-house to provide total solutions.
Percept is a one-stop creative shop with expertise from brand strategy, right through to design and implementation in any medium.
This means we achieve a deeper understanding of your goals, and ensures the message is delivered consistently across all executions.
Research and Discovery
We can conduct our own research, perform visual audits, involve you in workshops or carry out focus groups. The depth of research is up to you.
Whatever level you choose will be appropriate to the project’s budget, but this discovery phase will form the foundation from which the brand strategy and identity will be built upon.
Percept will consult with you to help define your values, personality, positioning and tactics. This is part of our brand strategy process and it’s what separates a good brand agency from the pack.
Whatever your brief, regardless of the size of the project, Percept will apply strategic thinking in an effort to make the design output as effective as possible.
We develop names and design logos that best represent companies and products in competitive marketplaces.
These elements, along with any other assets that are required for a particular business are created to form a brand identity which symbolises their ideals in a unique, ownable and memorable way.
The resulting brand identity system effectively distinguishes our clients as a preferred alternative to their opposition.
Each client is different, but Percept is an experienced brand agency, designing everything a company may need to build its brand identity. From stationery and website, to marketing and advertising campaigns, we can create any combination you require.
Versatility is one of our strengths. We can work on a project-by-project basis and cover all types of output, including print, digital and environmental.
For more information, see the full list of graphic design services further below.
When you partner with Percept, you’ll benefit from our brand development advice.
We keep an eye on your industry as well as our own. This helps us guide you strategically. If we believe you should be adapting to stay in front of your competitors or if there are any opportunities to be had, we’ll be sure to let you know.
Continual assessment and evolvement of your brand’s touch-points is key to remaining relevant within your target audience.
Percept can design clever communication pieces for both print and digital platforms.
We also make sure they align with your brand identity and all other assets to reinforce your company’s look and personality.
Communication style is crucial, with attitude, language and tone of voice as important as the aesthetics of the design itself.
The outcomes are always creative in concept, achieving cut-through, but they bring about a desired response because they are based on sound strategic thinking.
Percept provides ongoing quality control for your collateral and assets, making sure they’re working in harmony with each other and are up to the standard expected.
We also monitor how they compare to the competition, whilst taking into consideration the current relevance among your target audience.
As your brand consultants, we see ourselves as a true extension of your business. We encourage open communication and enjoy identifying opportunities that will help you succeed wherever we can.
When you choose to work with Percept, we believe you have done so in order to gain the edge over your industry rivals.
Achieving this becomes our objective.
Behind each of Percept’s creative concepts, is a considered communication strategy.
Our brand agency’s offerings include:
Naming and taglines
Full branding schemes
Packaging and label design
New product development
Redesigns and evolutions
Point of sale
Website design and development
CMS and e-commerce solutions
Email marketing and EDMs
Social media campaigns
Signage and wayfinding
Offices and retail stores
Tradeshows and events
Fleet and vehicle livery
SPECIALIST PARTNER NETWORK
Further to the expertise we possess within our Sydney design studio, we’ve also developed strong relationships with professional service providers.
Over many years, they have been tried, tested and are trusted as an extension of the Percept team.
If a project requires specialist skill-sets, such as copywriting, photography or printing, Percept has a high-quality partner network and will manage these types of services for you.
THE NUMBERS SO FAR
Operating as a brand agency since 1997, Percept has taken on over 8000 projects, assisting more than 900 companies to improve their branding and visual communications.
How can we help you?