Research and Discovery
We can conduct brand agency research in-house, perform visual audits, involve you in workshops or team up with external providers to carry out focus groups. The depth of research is up to you.
Whatever level you choose will be appropriate to the project’s budget, but this discovery phase will form the foundation from which the brand strategy and identity design will be built upon.
Brand Strategy
As your brand agency, Percept will consult with you in a workshop environment to help define your values, personality, positioning and tactics. This is part of our brand strategy process and it’s what separates a good brand agency from regular brand agencies.
In addition to what we provide in-house, we also work with some of the best brand consultants in Australia for high-profile projects where more in-depth or specialist brand strategy is called for.
Whatever your brief, regardless of the size of the project, brand agency, Percept, will apply strategic thinking in an effort to make the design output as effective as possible.
Brand Development
When you partner with a brand agency such as Percept, you’ll benefit from expert brand development advice.
We keep an eye on your industry as well as our own. This helps us guide your brand strategy. If we believe you should be adapting to stay in front of your competitors or if there are any opportunities to be had, we’ll be sure to let you know.
Continual assessment and evolvement of your brand’s touch-points is key to remaining relevant within your target audience.
Brand Design
Each client is different, but Percept – Brand Design is an experienced brand agency, designing everything a company may need to build its brand identity. From corporate stationery and website design, to marketing communications and advertising campaigns, we can create any combination you require.
As an integrated brand agency, versatility is one of Percept’s strengths. We can work on a project-by-project basis and cover all types of brand design output, including print, digital and environmental.
For more information, see the full list of creative and design services above.
Brand Identity
Percept is a brand agency in Sydney with specialist skills in brand identity.
Starting with the development of brand naming and logo design that best represent companies and products in competitive marketplaces. These elements, along with any other assets that are required for a particular business are created to form a brand identity which symbolises their ideals in a unique, ownable and memorable way.
The resulting brand identity system effectively distinguishes our clients as a preferred alternative to their opposition.
Brand Communications
Percept offer more than your average graphic design company, we help define your messaging, and create clever brand communications across both print and digital platforms.
We also make sure these brand communications align with your brand identity and all other assets to reinforce your company’s look and personality.
Brand communication style is crucial, with attitude, language and tone of voice as important as the aesthetics of the brand design itself.
When you choose to work with the brand agency, Percept, the outcomes are always creative in concept, achieving cut-through, but they bring about a desired response because they are based on sound thinking and a solid brand strategy.
Brand Management
Percept provides brand management services too. Brand management includes ongoing quality control for all your collateral and assets, making sure they’re working in harmony with each other and are up to the standard expected. This is a major benefit of partnering with brand agency, Percept.
We also monitor how all your brand communications compare to the competition, whilst taking into consideration the current relevance among your target audience.
As your brand agency, Percept see ourselves as brand consultants that are a true extension of your business. We encourage open communication and enjoy identifying opportunities that will help your company succeed wherever we can.
