Branding package, including the design of logo, corporate stationery, brochure and website.
This branding package began with the logo design which shows a variety of elements coming together before getting dropped into place. Percept thought this adequately explains the primary idea behind our client’s business.
Interpod Offsite build repeatable bathrooms away from the building site for new developments such as unit blocks, hospitals and hotels.
We began with the logo design which forms the cornerstone of their corporate identity. Whilst offsite bathroom building is popular in Europe, it is a relatively new idea within the industry here in Australia. As a result the strategic decision was made to ensure the corporate identity visually referred to what their business did.
The logo was also intended to show that they were a dynamic and forward-thinking company that was at the leading edge of the industry.
This thread was then continued through the design of their corporate stationery which is quite modern in feel. We felt this was important because the target audience for this product are architects and they tend to be attracted to contemporary design aesthetics.
The brochure was the next, with the intent of appealling to the design savvy architects. We wanted to show them that rather than compromise on quality, this bathroom pod system would actually provide a better result which will save time, cost and wastage.
The last element of the branding package was the development of their website. The purpose was similar to the brochure, whilst allowing the user to easily access more information and lead them to a sales enquiry form.
The end result of all items formed a cohesive identity system that effectively represents Interpod Offsite.