Percept were engaged as the brand design consultancy Sydney Australia for this marketing collateral design project for an IT company.
MCR are an IT services provider in Australia offering business partnerships in the form of consultation, sourcing and implementation of technical services. Percept were commissioned as their brand design consultancy Sydney. The task was a repositioning brief that covered everything from their company logo design to marketing collateral design.
This project began with Percept – brand design consultancy Sydney, assessing the company’s positioning. From the research and workshop phase, it was recommended that their existing brand design was not working as well as it could and a redesign was the best option.
We simplified and sophisticated the company logo design with a view to strengthening the way it would work not just as a stand alone company logo design, but in a broader corporate brand design system that would also include a wide range of marketing collateral.
As well as refreshing their company logo design and stationery suite, their marketing collateral design was also updated, including the a presentation folder, corporate overview, product brochure and website design for these consultants.
The Sydney based consultancy present varying information depending on a customer’s needs and needed their brand design package to be flexible.
Percept Brand Design intended to give all presentation material a common thread. We came up with a folder that introduces the corporate colour panelling system which essentially ties together all MCR print communications and marketing collateral design. The folder itself houses documentation of different shapes and sizes that are cohesive in their look, making a professional new brand design.
Once we had decided on the corporate colour panelling system for the brand design for all MCR print communications, we needed a way to clearly distinguish one brochure from another. Our solution was to use photography to achieve this as well as encapsulate visually what the content was all about.
The website design was then created to fit with the rest of the printed marketing collateral.
Being a large organisation in Australia, MCR required a vast range of elements to make up their office stationery suite. Slick and corporate was what the brief required from us as their brand design consultancy Sydney and it shows in the clean and sophisticated end result.
Business cards, letterheads, followers, with compliments slips and envelopes were designed and printed. Consistently branding all elements with the new corporate image created by Percept brand design consultancy Sydney Australia.