Percept created the brand design for Sydney bathroom renovation company.

Case Study

The Challenge

Sydney Bathroom Co. specialises in the renovation and installation of residential bathrooms in and around greater Sydney. They approached Percept to develop a new brand design for their business, which would highlight their professional, quality offering.

The Solution

We designed a brand that is premium, professional and corporate, with an established feel. The logo is elegant, simple and modern, mimicking the customer experience and quality of work delivered by Sydney Bathroom Co.

The icon represents bathroom tiles, communicating confidence, elegance, reliability and durability. As a symbol, it is strong and recognisable in itself and is supported with a corporate and elegant serif type solution.

The brand design was then rolled out to stationery, a simple styleguide, uniforms, website design, site, showroom and vehicle signage.

The item that attracts the most comments is the unique business card which is housed in a custom die-cut sleeve. It is a real talking point and has certainly closed a deal or two because of its impressiveness! Customers feel comfortable entrusting their beloved bathroom renovations to a company who clearly care a lot about presentation and place importance on the finer details.