Corporate graphic design for the Australian Stock Exchange. Percept created strategic marketing collateral in the form of B2B direct mail brochures.
Based in Sydney, the Australian Stock Exchange (ASX) commissioned Percept because of our experience in corporate graphic design. They asked us to create a suite of B2B marketing collateral to help sell their products.
We developed the strategy, concept and brochure design for this targeted B2B direct mail campaign which was used by their Information Services Division.
Percept designed the first DM brochure using the analogy of a hummingbird which moves so quickly it appears as a blur, yet when slowed down incredible detail is revealed.
The strategy behind the concept is when you have a tool that can capture fine detail such as real time stock values, you can see exactly what is going on and make more informed decisions.
This visually represented the product they were offering so it could be better understood on a business to business level.
This B2B direct mail campaign proved to be a good return on investment, with an immediate spike in public company subscriptions across Australia.
Following the success of the first direct mail brochure’s design, we decided to follow a theme for all Australian Stock Exchange Information Services marketing material.
There is no shortage of symbolism in the bird world with many parallels that can be drawn to each product’s benefits.
It is also a very effective way to brand the corporate marketing collateral from that division within a large corporation such as the ASX.